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Fun things for modern Designers

Online since 2.11.2015 • Filed under Advertorial • From Issue 16 page(s) 42
Fun things for modern Designers

Given as exclusive gifts to guests of Vogue China’s 10th anniversary party at Milan Fashion Week, a specially-designed watch marked the start of Huawei’s crowd-sourced design platform.

Huawei Consumer Business Group, best known in South Africa for its cellular range, recently unveiled its first special edition watch styled by renowned Italian designer, Barnaba Fornasetti, for guests of the Vogue function. The event marked the closure of Milan Fashion Week. This gift represents a collaboration between Huawei, Vogue China and Fornasetti that seamlessly marries art, design and modern technology. The Fornasetti-designed watch allows users to stay connected wherever they are, with notifications for calls, texts, instant messages and emails. The exclusive Fornasetti design of the watch face includes the iconic Fornasetti ‘Tema e Variazioni’ motif, with the watchstrap and accompanying box both designed using the classic green malachite, typical of Fornasetti’s designs. The box also showcases the instantly recognisable Fornasetti keyhole. This premium watch combines a timeless aesthetic design with smart technology embedded within.

Design platform launch

To coincide with the unveiling of the Fornasetti for Vogue China watch, Huawei is launching a ‘Design Powered By Huawei’ platform (http://consumer. huawei.com/design) for designers and artists to submit their creations via a website. Whether it be custom skins for existing products, such as the watch, or crystal ball looks at future products, such as the smartphone or smartwatch of tomorrow, Huawei is excited to see what the design  ommunity creates. Crafted using sophisticated materials, all editions of the Huawei watch feature a circular 1.4-inch touch-sensitive Amoled display measuring 42mm in diameter and coated in scratch-resistant sapphire crystal glass (the favoured choice among Swiss watch manufacturers). The watch also features a coldforged  stainless steel frame. A premium watch, its design truly embodies the space where fashion meets technology. Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart-rate sensor accurately measures heart rates, and the six-axis motion sensor can track activities including walking, running and stair climbing. The classic Fornasetti brand dates back to the 20th century and was started by Piero Fornasetti, known as a ‘designer of dreams’. In terms of decorative ideas, Fornasetti’s production of objects and furniture is one of the largest of the 20th century. Fornasetti’s son, Barnaba, is perpetuating the Fornasetti tradition by continuing to produce and reinvent Fornasetti designs, sharing his father’s true artistic vision and roots in an artisan approach. The best news for local design aficionados, the watch with accessories will be available in South Africa in due course.

 

Huawei Consumer Business Group

W www.consumer.huawei.com/minisite/worldwide/huawei-watch

Issue 16

Issue 16

November 2015

This article was featured on page 42 of
To Build Magazine Issue 16.

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